Wednesday, October 22, 2008

Search Technology More Difficult Than Originally Thought

It's been a few weeks now, and the Google search widget that we deployed has yet to yield even a minimal return. It was exceptionally easy to deploy, but there are a few concerns that I'm itemizing below.

First, the search widget simply isn't generating results. All dynamically-generated .php pages have been specified in the Sitemap, but not all of them have been indexed. It's understandable that it will take some time for Google to index pages, but several weeks is too long to wait. We're not sure why it's taking so long. There's interesting and timely information that we're generating that no one will ever find through Google Search let alone the search widget deployed on the site if the content isn't indexed. (This is actually more of a comment on how quickly Google factors and incorporates available sitemaps into its index.)

Second (and this is an extension of the above point but specifically on the Google search widget deployed on the site), the search widget isn't even reflecting back the Sitemap that Google can freely access. It's one thing for the site to be indexed as part of Google Search, but we're talking something even more simple here . . Just make the pages in the Sitemap available to the search widget. Why does the search widget need to reference back to Google's entire index ? Why can't it simply make use of the site's own sitemap for the Google search widget ? It would seem they have everything they need . . a sitemap and a search widget. That's basically what Google Search is for the entire internet.

Third, there are generally a boatload of ads presented in the search results. This isn't to bicker with the Google search widget being FREE, which is great, but there's typically too many. It varies so, it's impossible to offer a clear cut example. But, nonetheless, they take up too much space, clutter the search result page, and even make it hard to see the search result, which is the whole point of deploying Google's search widget in the first place.

More comments suggestions to come.

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