Playboy Using Advanced E-Mail Marketing Practices ?

It's interesting, but we noticed a drop off in arriving e-mail and started to wonder if Playboy might be applying advanced e-mail marketing practices.

Most will simply add your e-mail address to an ever-growing list and leave it as that. They keep pumping out messages to the list and leave it to You to unsubscribe. Why should they go through the hassle of trying to figure out when their messaging has fallen on deaf ears when they can make you do it for them (by unsubscribing) ? It's undoubtedly relatively bad business, but there is a simple logic to it.

But what we're seeing with Playboy is that e-mail arrived en masse shortly after registering, stayed steady for some time, and then somewhat recently dropped off rather abruptly.

What this makes us think is that there's a 'new registrant' e-mail campaign alongside a 'non-responders' e-mail campaign for anyone who doesn't pay for services within a specified period of time. You're simply added to the 'new registrant' campaign for starters (along with the date you joined the campaign), and you're simply switched to the 'non-responders' campaign if you don't convert to a paying account within some number of weeks. (If true, there's obviously a 'paying customers' campaign for those that have actually purchased on-line services.) That all would be pretty advanced, which when you think about it, is pretty much exactly what you would expect of an advanced marketing company like Playboy.

Tracking Page: Playboy.com