Monday, December 22, 2008

At Least They're Consistent !

It's interesting and we don't know what the future will bring, but it's oddly intriguing that we get nearly the exact same number of e-mail from AmateurMatch.com each and every week (at the time of publication, just under 40 / week). With the exception of the occasional 'glitch' in our systems that may cause us to under report (never over report) data, you would think there would be more variance over time.

To their credit, e-mail volume to date has only originated from AmateurMatch.com, but the very clear pattern of e-mail volume would tend to favor either system-generated e-mail solicitations / notifications or an amazingly large system (where sheer size averages out what any one person might get). I'm not betting on the latter, but it is possible, if even remotely.

Tracking Page: AmateurMatch.com

Wednesday, December 17, 2008

We've Deployed a Search Workaround

I'm sorely disappointed in Google's search widget. Yes, it does return results. Yes, it's FREE, which is not to be understated. But it's simply not returning complete results for dynamically-generated .php pages that have been specified in the Sitemap for months. In some cases, pages that have long been indexed as part of Google Search have already adjusted to changes in our Search.php template page, which means pages that are indexed are being revisited and updated but that other pages specified in the Sitemap simply aren't 'making the cut' so-to-speak.

That's unacceptable.

So, we've deployed a workaround. Until Google's search widget either returns better and more complete results or we find something better, we're deploying a crude but effective alphabetical lookup of all domains that we're currently tracking. This will be updated regularly and can be found immediately below the search widget located in the upper right-hand side of the page. For an example, please visit the Amazon.com page and look for the "Lookup all domains alphabetically" in the upper right.

Wednesday, December 10, 2008

Dell, Moderate E-Mail Volume (but Complaints)

It's worthy of note that we're seeing e-mail arrive from Dell on the unique use-once-only e-mail address. It's from Dell. It's only from Dell, but we never asked for anything -- All we did was the minimal account creation process, and while some time transpired between that step and the arrival of our first e-mail, it does have a slight feel to it that we're somehow on the up slope . . maybe.

So, I looked around to see if anyone else might have Dell-related experiences, and I did find a few. They're not very complimentary -- Here's one from Spamhellfromdell's Weblog . . .

We'll keep an eye on Dell, but to be perfectly fair, they are only sending a couple of e-mail per week on average.

Tracking Page: Dell.com

Tuesday, December 2, 2008

uBid is Another Model Citizen

uBid.com, just like we already said about TechCrunch, is now emerging as another model citizen when it comes to sending a once-a-day e-mail digest. Congratulations, uBid !

We're a little bit more suspect of what they're sending, but maybe that's just our sentiment and not your's -- We know we can't afford to come anywhere close to buying all the items they include in their daily e-mail, but if you're interested in a concise list of auction items (typically just eight promotions), then you'll like what you get.

So far, very reliable and what would appear to be well-safeguarded e-mail list management -- We haven't gotten a single e-mail from anyone other than uBid.com, but we'll be the first to know if that suddenly were to change. We're working on an 'alerts' mechanism and will announce / launch that when it's ready for prime time.

Tracking Page: uBid.com

Monday, November 24, 2008

Victoria’s Secret, Not Quite So Advanced on E-Mail Marketing

Maybe they're just betting on the effectiveness of their visuals (which, I have to admit are pretty compelling), but Victoria’s Secret seems to be less sophisticated that Playboy.com on the e-mail marketing front.

The evidence we're gathering so far is that there just seems to be one e-mail campaign list. Well, maybe two if they can connect your e-mail account to an actual purchase, but there seems to be only random ebb and flow on e-mail volume over time with no indication of their assessment of effectiveness, i.e. whether their messaging has long since fallen on deaf ears. Other than rendering the e-mail we're not doing anything and yet VictoriasSecret.com would seem inclined to treat us today just as they did months ago when we first registered.

It would seem to me that treating your potential customers all the same all the time would seem a little oversimplified, but then again, their e-mails are occasional to borderline frequent, focused, and nicely presented. A pretty good job overall.

Tracking Page: VictoriasSecret.com

Tuesday, November 18, 2008

TechCrunch, a Reliable Technology News Source

We're just making a quick point to share that TechCrunch, as expected, is a reliable source of a singular, daily e-mail digest of their blog posts. We're not seeing any other e-mail arrive on our unique, use-once-only e-mail address that specifically tracks TechCrunch.com. It's just the one-a-day e-mail, and that's it.

There's also no indication that they're even interested in sharing e-mail address lists with anyone. But, if they do, we'll be the first to know (and we'll certainly spread the word if that ever were to happen). How we highlight / show a sudden spike -- and how we get that information out to anyone who might want to be alerted -- has been a topic of discussion the past week, and we're looking into how we might best do this when / if it's needed. Comments, suggestions, ideas are certainly welcome.

We'll just add that -- at the time of this blog post -- TechCrunch is the model citizen so-to-speak with respect to consistent, one-a-day e-mail.

Tracking Page: TechCrunch.com

Friday, November 14, 2008

Playboy Using Advanced E-Mail Marketing Practices ?

It's interesting, but we noticed a drop off in arriving e-mail and started to wonder if Playboy might be applying advanced e-mail marketing practices.

Most will simply add your e-mail address to an ever-growing list and leave it as that. They keep pumping out messages to the list and leave it to You to unsubscribe. Why should they go through the hassle of trying to figure out when their messaging has fallen on deaf ears when they can make you do it for them (by unsubscribing) ? It's undoubtedly relatively bad business, but there is a simple logic to it.

But what we're seeing with Playboy is that e-mail arrived en masse shortly after registering, stayed steady for some time, and then somewhat recently dropped off rather abruptly.

What this makes us think is that there's a 'new registrant' e-mail campaign alongside a 'non-responders' e-mail campaign for anyone who doesn't pay for services within a specified period of time. You're simply added to the 'new registrant' campaign for starters (along with the date you joined the campaign), and you're simply switched to the 'non-responders' campaign if you don't convert to a paying account within some number of weeks. (If true, there's obviously a 'paying customers' campaign for those that have actually purchased on-line services.) That all would be pretty advanced, which when you think about it, is pretty much exactly what you would expect of an advanced marketing company like Playboy.

Tracking Page: Playboy.com

Wednesday, October 22, 2008

Search Technology More Difficult Than Originally Thought

It's been a few weeks now, and the Google search widget that we deployed has yet to yield even a minimal return. It was exceptionally easy to deploy, but there are a few concerns that I'm itemizing below.

First, the search widget simply isn't generating results. All dynamically-generated .php pages have been specified in the Sitemap, but not all of them have been indexed. It's understandable that it will take some time for Google to index pages, but several weeks is too long to wait. We're not sure why it's taking so long. There's interesting and timely information that we're generating that no one will ever find through Google Search let alone the search widget deployed on the site if the content isn't indexed. (This is actually more of a comment on how quickly Google factors and incorporates available sitemaps into its index.)

Second (and this is an extension of the above point but specifically on the Google search widget deployed on the site), the search widget isn't even reflecting back the Sitemap that Google can freely access. It's one thing for the site to be indexed as part of Google Search, but we're talking something even more simple here . . Just make the pages in the Sitemap available to the search widget. Why does the search widget need to reference back to Google's entire index ? Why can't it simply make use of the site's own sitemap for the Google search widget ? It would seem they have everything they need . . a sitemap and a search widget. That's basically what Google Search is for the entire internet.

Third, there are generally a boatload of ads presented in the search results. This isn't to bicker with the Google search widget being FREE, which is great, but there's typically too many. It varies so, it's impossible to offer a clear cut example. But, nonetheless, they take up too much space, clutter the search result page, and even make it hard to see the search result, which is the whole point of deploying Google's search widget in the first place.

More comments suggestions to come.

Tuesday, October 14, 2008

Early Results . . and Traction

We've actually been getting good response already so, we've been investing a bit more effort into the mechanics of the site – That’s why you haven’t seen more posts here on the blog.

But the good news is that you’ll soon find emailorspam.com easier to find and use, you’ll have access to even more information than originally anticipated, and we’ll be able to do all this for less overhead. That means we’ll be able to spend more time generating more useful data (as opposed to just spending time ‘making the wheels turn’). Think of this as a bit of a Twitter to keep posts updated.

Wednesday, October 8, 2008

Stopped Using Yahoo! Personal Site Search

This is just a quick post to share that we've stopped using the Yahoo! Personal Site Search. We may give it another shot at some point in the future, but for whatever reason, it simply insisted on scanning the raw .php, skipping the process of actually rendering the dynamically-generated .php content based on the Sitemap and, thereby, 'missing' the actual content that makes the site worth visiting. Not sure why they elected to do it this way, but it's suboptimal to say the least -- After all, it's the content that makes any site worthwhile.

Why is this worth mentioning ? Well, if you're hosting with Yahoo!, publishing dynamic content, and interested in deploying Yahoo! Personal Site Search, then you'll perhaps want to read this and weigh your options and the potential benefits. It didn't work for our .php pages -- Will it work for you ? Also, it's funny how the internet works. I tried contacting Yahoo! with the above question and never received a response . . Maybe this will catch their attention. I'm not saying I'm unhappy with Yahoo! -- I'm just saying I deserved a reply to my e-mail to their customer service.

Friday, October 3, 2008

Fidgeting with Search Technology

Perhaps the only surprising thing thus far has been how much time (and how long) it takes to both integrate search technology and then see it actually generate something useful. It’s really interesting, and here’s what I've learned so far.

Yahoo! offers an excellent search widget (officially called Personal Site Search). The problem is, however, that it appears their search widget doesn't talk to their retrieval and indexing of sitemaps. (FYI, their search widget is basically a little search window that allows users to search your site’s content . . VERY useful and a huge savings on what it would take to build this yourself.) The problem is that, because the two don’t seem to talk, early indications are that the search results never display dynamically-generated content for legitimate .php (and other dynamic content) pages that are only specified in the Sitemap. I am unsure why that would be, but I found other similar comments posted on the web. I also never received a reply from Yahoo! on this question, though I will defend them on the general excellence of their On-Line Help.

An even more technical perspective ? It seems like Yahoo! efforts to index sitemaps and how they've deployed their search widget (Personal Site Search) simply don’t talk to each other. Furthermore, early results indicate that Yahoo! only scans pages for content, not render pages first and then scan. Why would this make a difference ? Well, if you have dynamically-generated pages (.php or others) and you're hosting with Yahoo!, it seems as if Yahoo! just looks at the ‘template’ and skips past rendering the actual (dynamic) content that actually makes the page useful and, more importantly, valuable.

So, I’m still experimenting, but I’m also exploring the Google front . . .

Google also offers a similar service. For free (ad driven) or $100+ (no ads) you can get a search widget for your own site. Now, it works intuitively and, in my opinion, the ways something like this should . . Basically, you build pages, alert Google (and other search engines) of those pages via a Sitemap, and then wait for Google to index them. The two concerns at the moment are that 1) it obviously takes time for this to ripple through Google’s constant efforts to index the internet and 2) it is yet unclear whether ALL pages specified in the Sitemap will actually appear in search results.

Why is the second point a big deal ? Well, assuming you built a page with useful content and are relying on search for people to be able to find it (not everything can have a link on the homepage), then it’s impossible that anyone will ever find the content if it’s not actually indexed . . In other words, Google not actually indexing every page in the Sitemap means those pages may not be indexed and may never ever be seen by those who might actually be looking for that exact content. Why is this worth delving into ? Well, I can perfectly understand that Google may not rate a particular page worthy of indexing relative to all that’s available on the internet (that’s pretty stiff competition). But don’t confuse that with making an entire site’s content available to an actual visitor – If a visitor is visiting your site, it obviously behooves you to make available ALL your site's content. The concern is that, while easy to deploy, Google's search widget does not appear to generate complete search results (as indicated by the Sitemap), which essentially 'hides' the very content visitors may be looking for.

More testing is underway, but we’re hoping one of these two approaches works out and, more importantly, helps people find content as organically and smoothly as possible.

Friday, September 19, 2008

Best Example Yet on E-Mail Marketing Abuse

This was one of those 'you won a free iPod' ads put out by ConsumerIncentiveRewards.com. Don't do them. After just a handful of pages, and might I add, opting out of everything, it took only hours for the flood to start. We don't even have a page for them yet, and they're already one of the top abusers.

This is nothing but a scam to gain a foothold in your e-mail and never let go. Furthermore, they do give your e-mail address to other (affiliated) marketers, and then those marketers give your
e-mail to other marketers, and so on. It's pretty clear you couldn't stop it if you wanted. We're already seeing incoming e-mail from non-ConsumerIncentiveRewards.com domains absolutely dwarfing anything actually originating from them.

It's absurd to think that anyone would want this much incoming e-mail. And it's also clear no one but the uber-wealthy has enough money to actually take advantage of all the offers presented . . . In other words, they inundate you with WAY more than the average American could ever possibly afford.

Tracking Page: ConsumerIncentiveRewards.com

Amazon.com is Early Benchmark

As we've started registering ('seeding') websites with use-once-only e-mail addresses, Amazon is clearly the front runner so far. Not only have they resisted the temptation to send bulk e-mail, but they didn't even employ the often-used Welcome! e-mail almost always sent to new registrants.

We actually circled back just to make sure the account was created (and that the superior service was not actually due to a breakdown on our end). Nope. The account exists, and Amazon clearly gets taking your privacy and your e-mail to heart.

Tracking Page: Amazon.com

Thursday, September 18, 2008

AmateurMatch.com Shows Very Early Signs of Abusive Behavior

We haven't even published a week's worth of data yet, and AmateurMatch.com is nearly at the top of the list of abusive use of e-mail. True, we had a feeling this might happen from independent research on the internet, but we wanted to give them a fair chance.

To date -- and just within the first week -- we've received huge numbers of solicitations from Women seeking . . whatever. None of them are in the area, and this is in response to an utterly blank profile. Why anyone would take time out of their day to e-mail someone who didn't say a lick about themself is beyond me.

That, and the fact the website uses what they call Online Cupids, which are really nothing more than paid employees (or people they sucked into their questionable business) with nothing but the target of reeling you in and stringing you along. It's such a bad practice that they actually have to admit they do it, but that doesn't make it Ok in the least. If there's a really good service at its core, then people will use it. If not, then things like Online Cupids should be a clear indicator that it doesn't work to begin with.

Tracking Page: AmateurMatch.com

Sunday, August 24, 2008

Mate1.com totally sucks !

I'm pissed. Don't get me wrong -- I knew the site was suspicious and quite possibly just preying on my Single status. But like a lot of things on the internet, it's tempting not to at least try. Well, let me tell you, I'm sure glad I used a one-time e-mail address when registering !

It was pretty clear from the start. Each day one or two e-mails would come in from (or on behalf of) supposed women that seemed to arrive from totally random parts of the country. But the catch ? I hadn't said a single thing about myself. No profile. No picture. Nothing about myself, except for maybe the mandatory things Mate1.com collects . . . age, location, et cetera.

So, I knew something was up. I mean, there can't possibly be a couple of women each day dying to talk to some totally random and unknown guy. And because of that degree of skepticism, I just left the account alone, that is until one day . . .

After awhile, just thinking of the fact someone was wasting their time trying to scam me wasn't enough anymore. I decided to cancel the account . . .

Then, all of a sudden, a couple of weeks later an absolute TORRENT, and did I say T-O-R-R-E-N-T, of e-mail starts arriving. Well, here's the catch (as well as the guiding purpose behind this blog and website), I got you, Mate1.com ! You see, now that you either started spamming me yourself, don't care to protect people's e-mail address (or went the extra mile and just wimped out by selling my e-mail address to someone), I'm now going to track you.

Mate1.com, don't confuse this with animosity toward you or your site. That's not the point. The point is plain and simple -- I used a very unique e-mail address when I registered with your website, and it was used that one and only time. What am I doing now ? Quite simple, I'm just reporting how much SPAM is coming into that particular e-mail address and sharing that with the world so that others can make an informed decision on whether or not to sign-up with your website. How about that ?

For those interested in taking a sneak peak at the Mate1.com profile, please visit http://www.emailorspam.com.

Comments welcome !

Tuesday, July 1, 2008

Jcrew.com Public Comments

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Gap.com Public Comments

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freetriplescore.com Public Comments

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BananaRepublic.com Public Comments

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Anastasia-International.com Public Comments

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Walmart.com Public Comments

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VictoriasSecret.com Public Comments

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Uuquo.org Public Comments

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uBid.com Public Comments

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True.com Public Comments

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TigerDirect.com Public Comments

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TechCrunch.com Public Comments

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Target.com Public Comments

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Staples.com Public Comments

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SonyStyle.com Public Comments

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SethGodin.com Public Comments

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Sears.com Public Comments

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Playboy.com Public Comments

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Penthouse.com Public Comments

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OfficeMax.com Public Comments

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OfficeDepot.com Public Comments

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Newegg.com Public Comments

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MySpace.com Public Comments

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InterracialSingles.net Public Comments

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HP.com Public Comments

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eBay.com Public Comments

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Dell.com Public Comments

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ConsumerIncentiveRewards.com Public Comments

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CircuitCity.com Public Comments

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CDW.com Public Comments

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Buy.com Public Comments

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BestBuy.com Public Comments

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BedBathandBeyond.com Public Comments

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Amazon.com Public Comments

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AmateurMatch.com Public Comments

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Mate1.com Public Comments

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