Monday, January 5, 2009

What's Their Business Model ?

I can't figure it out. We've been tracking them for months, but it's still unclear exactly what ConsumerIncentiveRewards.com's business model really is. Can it really be true that there's real money to be made sending someone 100's of e-mails a week, month-in-month-out ?

We've been so staggered by both the immediate uptick upon registration and overall overwhelming volume of e-mail that it makes us wonder how they possibly think anyone could even use their e-mail (let alone pay attention to everything they send). There's offers at all times of the day and night, 100's of them a week. You honestly can't get any real work done -- All your time is spent deleting unwanted e-mail, not getting to anything important. It's silly to think any business would objectively think this a valid way to initiate and build a customer relationship.

All ConsumerIncentiveRewards.com is good for is annoying someone you don't like (think about it). We're also considering adding to each domain's tracking page a 'Lifetime E-Mail' figure so visitors can gain perspective on how much TOTAL e-mail / SPAM can be attributed to each domain. Thanks for the idea, ConsumerIncentiveRewards.com !

Tracking Page: ConsumerIncentiveRewards.com

No comments: